Dodge and SRT are our ultimate and mainstream performance brands in North America.
Founded in 1914, Dodge has been making bold, aggressive and distinctive cars for
more than a century – well-engineered vehicles that also offer customers the means to live and express their own version of
the American dream.
Following the separation of Ram and the consolidation of SRT, Dodge is now focusing on its
performance roots even more, with every single model.
Dodge offers a
complete lineup of performance vehicles each of which stands out in its segment. SRT is positioned as the ultimate performance halo of the Dodge brand, together creating a complete and balanced performance brand with one vision and one voice.
Dodge has consistently rewritten the rules with
innovative products, developing
iconic engines and demonstrating a deep ability to anticipate the needs of the market.
From muscle cars to crossovers and full-size SUVs, the Dodge brand’s full lineup of models delivers best-in-class horsepower, class-exclusive technology and unmatched capability. Or, as the brand would put it,
“we don’t make category cars, we make category cars nervous.”
In 2018, Dodge introduced the 840-horsepower Dodge Challenger SRT Demon — the
fastest quarter-mile production car in the world and the most powerful muscle car ever, as well as the Dodge Durango SRT – America’s
fastest, most powerful and most capable three-row SUV.
Charger has been the #1 selling Full-Size sedan for 5 consecutive years (2013 – 2017).
Charger has gained 11.5 pts of market share (2018 CYTD through May).
Charger has a 30.0% share, highest share attainment ever (2018 CYTD through May).
In 2016, Dodge got back into the NHRA, sponsoring the NHRA Dodge Nationals at Maple Grove Raceway in Reading, Pennsylvania.
As a result of their well-earned reputation for the highest quality cars, transmission and motor
parts, Dodge Brothers cars ranked second for U.S. sales as early as 1916.
Dodge Brothers' vehicles won acclaim for durability while in service with the U.S. Army's Pancho
Villa Expedition into Mexico in 1916.
In 2015, the first Roadkill Nights Powered by Dodge took place in Pontiac, Michigan and
included street legal drag racing, thrill rides events and a car show. The race was then moved to
the M1 Concourse in Pontiac, Michigan, giving drivers a chance to race on one of the most
famous muscle car corridors in the U.S., Woodward Avenue.
Dodge partnered with Bondurant Racing School of High Performance Driving to create the
“Official High Performance Driving School of Dodge/SRT”.
In 2016, Dodge got back into the NHRA, sponsoring the NHRA Dodge Nationals at Maple Grove
Raceway in Reading, Pennsylvania.
In 2016, Dodge signed on as an Exclusive Automotive Sponsor of Mecum Auctions, the world’s largest collector car auction company.
The new 2018 Dodge Durango SRT is America’s fastest, most powerful and most capable three-row SUV.
The 840-horsepower Dodge Challenger SRT Demon is the fastest quarter-mile production car in
the world and most powerful muscle car ever.