Components and Production Systems
Domestic. Not Domesticated
Founded in 1914, and for over a century, Dodge has pushed the envelope in making bold and aggressive high-performance vehicles. Through the decades, Dodge went way beyond their proving grounds for engineering and durability testing. They set-off to compete and conquer the intense and grueling high-bank super speedways and dragstrips across the country to prove a point. Along the way, Dodge vehicles captured numerous wins, set records, and won world championships. These racing accolades along with the introduction of the 426 HEMI®, contributed to Dodge’s intimidating street image and the brand quickly earned a reputation. For the enthusiasts who cruised the boulevards and the main streets across America in their Dodge muscle cars, they provided the power and freedom while striking fear into the competition.
As times changed, so did the Dodge product line-up and the SRT brand was born. Within this dedicated group of engineering and product development team members, a new era of high-performance and innovative vehicles fueled the next generation of passionate gearheads. From the Dodge Durango SRT – America’s fastest, most powerful and most capable three-row SUV, to the Dodge Challenger SRT Demon — the fastest quarter-mile production car in the world and the most powerful muscle car ever, Dodge sent shockwaves throughout the industry.
In 2019, Dodge kept the heart of the Challenger SRT Demon pumping and transplanted it into the Challenger SRT Hellcat Redeye. With its 6.2-liter supercharged HEMI® making 797 horsepower, the Hellcat Redeye claims the spot as - the
world’s most powerful production Grand Touring (GT) vehicle. For 2020, Dodge pushed the performance sedan to the next level with the new Charger SRT Hellcat Widebody that delivers a top speed of 196 mph, continuing its reign as - the
most powerful and fastest mass-produced sedan in the world.
Today, the Dodge brand continues to offer a full lineup of performance vehicles and SUVs that deliver best-in-class horsepower, class-exclusive technology and unmatched capability. Or, as the brand would put it, “we don’t make category cars, we make category cars nervous.”
Dodge Challenger reported a record third quarter in 2019; record sales in 2018
In 2019, Dodge Charger notched its highest third-quarter sales in 13 years; on pace to lead the U.S. large car segment for three years running in 2019
Durango is on track to have its best calendar year sales total since 2005
9.9M highly engaged fans across all Dodge channels
Challenger SRT Hellcat Redeye is the most powerful, quickest and fastest muscle car
Dodge consistently ranks in the top among automotive competitors in fan engagement across Facebook, Twitter and Instagram
Dodge named ‘Most Loved Automotive Brand’ on Facebook in 2018 by MediaPost
Dodge was the first automotive brand to reach 160k YouTube subscribers
With every purchase of a SRT vehicle Dodge gives you a free One Day SRT Track Experience at Bondurant, their official High Performance Driving School in Arizona
In 2018, the Dodge Challenger Drag Pak won both the NHRA Factory Stock Showdown and NMCA Factory Supercar classes
Dodge is now title sponsor of two NHRA national events. The Dodge Mile-High Nationals in Denver, CO and the Dodge NHRA Nationals in Las Vegas, NV