Founded in 1925, the Chrysler brand today is primarily focused on the
minivan and
full-size car segments in North America.
Through
American ingenuity and a succession of innovative product introductions, Chrysler offers a perfect balance of
substance and
style that continues to solidify the brand's standing as a leader in design, engineering and value.
Beyond just exceptionally designed vehicles, the brand incorporates thoughtful
features into all of its products, such as the industry-exclusive Stow 'n Go seating and storage system on the Chrysler Pacifica and the Fuel Saver Technology in the Chrysler 300.
It was Chrysler that
invented the whole idea of
the minivan in the 1980s, creating an entirely new segment that changed the history of family transportation.
Since 1983, we have built more than 14 million minivans, always
setting the standard in a segment that we have now led for over three decades.
The new Chrysler
Pacifica redefines the minivan segment. With all-new architecture, a quieter cabin, new standard safety features, and offering America’s first Hybrid minivan, the Chrysler Pacifica has strengthened
FCA’s leadership in this segment.