Founded in 1925, the Chrysler brand today is primarily focused on the minivan and full-size car segments in North America.
Through American ingenuity and a succession of innovative product introductions, Chrysler offers a perfect balance of convenience and style that continues to solidify the brand’s standing as a leader in design, engineering and value.
Beyond just exceptionally designed vehicles, the brand incorporates thoughtful features into all of its products, such as the industry-exclusive Stow ‘n Go seating and storage system on the Chrysler Pacifica and the Fuel Saver Technology in the Chrysler 300.
It was Chrysler that invented the whole idea of the minivan in the 1980s, creating an entirely new segment that changed the history of family transportation.
Since 1983, we have built more than 15 million minivans, always setting the standard in a segment that we have now led for over three decades.
The new Chrysler Pacifica continues to redefine the minivan segment. With more standard safety features than any vehicle in the industry, the most advanced All-Wheel Drive system in its class, and offering America’s only plug-in hybrid minivan, the Chrysler Pacifica has strengthened FCA’s leadership in this segment.