Chrysler is the American brand that invented the minivan and continues to stand for innovation, efficiency and functionality.
Founded in 1925, the Chrysler brand today is primarily focused on the
full-size car segments in North America.
American ingenuity and a succession of innovative product introductions, Chrysler offers a perfect balance of
style that continues to solidify the brand's standing as a leader in design, engineering and value.
Beyond just exceptionally designed vehicles, the brand incorporates thoughtful
features into all of its products, such as the industry-exclusive Stow 'n Go seating and storage system on the Chrysler Pacifica and the Fuel Saver Technology in the Chrysler 300.
It was Chrysler that
invented the whole idea of
the minivan in the 1980s, creating an entirely new segment that changed the history of family transportation.
Since 1983, we have built more than 14 million minivans, always
setting the standard in a segment that we have now led for over three decades.
The new Chrysler
Pacifica redefines the minivan segment. With all-new architecture, a quieter cabin, new standard safety features, and offering America’s first Hybrid minivan, the Chrysler Pacifica has strengthened
FCA’s leadership in this segment.
Chrysler Pacifica was the highest ranking minivan in the JD Power 2017 US Initial Quality Study
The 1957 Chrysler 300C was the fastest, most powerful production car built in America that year,
and it was nicknamed the “Beautiful Brute.”
Chrysler created the market’s first-ever minivan (November 2nd, 1983).
Chrysler was the first manufacturer to offer a minivan with four-wheel anti-lock brakes (1991).
Chrysler Pacifica was named the North American Utility Vehicle of the Year in 2017.
In 2016, Chrysler debuted the Chrysler Portal concept, a forward-thinking interpretation of the
“fifth generation” of family transportation aimed at the millennial generation. An all-electric
vehicle, with an estimated range of more than 250 miles on a full charge, it is capable of SAE Level
Three semi-autonomous operation. With more than 20 available technologies to engage, inform
and connect the driver and passengers, the Chrysler Portal concept provides an adaptable and
upgradeable user experience that anticipates the user’s needs and can evolve with their lifestyle
changes and advancements in technology.
In May 2016, FCA announced a partnership with Waymo, Google’s self-driving car project, to
integrate self-driving technology into Chrysler Pacifica Hybrid minivans. In 2018 FCA strengthened
this partnership announcing an agreement to supply thousands more Chrysler Pacifica Hybrid
minivans to Waymo to support the launch of the world’s first driverless ride-hailing service.
Pacifica is the fastest growing Minivan in the segment
Pacifica sales have increased 17% CYTD
Pacifica accounts for 31.0% market share of the Full-Size Minivan segment, gained 5.1 pts of
FCA Minivans are responsible for 115 Minivan firsts (innovations) in the segment
Recent innovations include:
First minivan available as a plug-in hybrid electric vehicle
First minivan featuring 10-inch touchscreens in second row
First minivan with Rear Park Assist system with stop
First minivan with Parallel/Perpendicular Park Assist system
First minivan with a nine-speed transmission
First minivan with handsfree power sliding doors