Sign In
BORSA ITALIANA
EUR 17.62 -0.81 %
NYSE
USD 21.83 +0.28 %
Search
BORSA ITALIANA
EUR 17.62 -0.81 %
NYSE
USD 21.83 +0.28 %
Search

Fiat is our mass-market brand primarily focused on small and compact cars with a distinctive Italian style

​​​

​Founded in Italy in 1899, Fiat is rooted in a more than century-long tradition of designing and making small cars, many of which have become icons for entire generations and accompanied Italy’s major economic and social transformations.

With more than 1.3​​ million units sold worldwide every year, the brand is primarily focused on the mini, small and medium vehicle segments, making cars that are functional, easy to drive, affordable and energy efficient, while at the same time also distinguishing themselves for their style and innovative solutions offered.

One of its most popular models is the Fiat 500. First launched 60 years ago with the latest generation making its debut in 2007, the highly successful 500 is now sold in more than 100 countries. To consumers around the world, it has become a cultural phenomenon and a global icon of Italian style, creativity and technology.

Fiat’s core markets are Europe and Latin America, but the brand is also developing its presence in Asia-Pacific, both directly and through joint ventures. In 2011, after an absence of more than two decades, Fiat also returned to the North American market with the launch of the Fiat 500.

Among its many titles, Fiat is the market leader in Brazil, in the pick-up segment, a position now held for 17 years, and it is the undisputed leader in the European A segment with the 500 and Panda accounting for a combined share of nearly 30 per cent.

Core Values​

Vehicle Lineup

NAFTA

124 Spider
500
500L
500X

LATAM

500
Grand Siena
Mobi
Nuevo Palio
Weekend
Linea
Toro
Argo
Idea
Strada
Palio Fire
Punto
Siena
Bravo
Doblo Essence Netuno
Freemont
Doblo
Ducato
Fiorino
Strada Working

APAC

500
500L
500c
500X
Panda
124 Spider
595 Abarth Convertible
Doblo
Ducato
595 Abarth
Punto Abarth
Avventura
New Linea
New Punto
Punto Pure
Urban Cross
Ottimo
Viaggio

EMEA

124 Spider
500
500C
500L
500X
Doblò
Fullback Cross
Fullback Double Cab
Fullback Extended Cab
Panda
Punto
Qubo
Tipo 4door
Tipo 5door
Tipo Station Wagon

History

Gallery

Social Ne​tworks​​

Find Your Country