Founded in Italy in 1899, Fiat is rooted in a
more than century-long tradition of designing and making small cars, many of which have become icons for entire generations and accompanied Italy’s major economic and social transformations.
With more than 1.3 million units sold worldwide every year, the brand is primarily focused on the mini, small and medium vehicle segments, making cars that are
functional, easy to drive, affordable and
energy efficient, while at the same time also distinguishing themselves for their
innovative solutions offered.
One of its most popular models is the
Fiat 500. First launched 60 years ago with the latest generation making its debut in 2007, the highly successful 500 is now sold in more than 100 countries. To consumers around the world, it has become a
cultural phenomenon and a
global icon of Italian style, creativity and technology.
markets are Europe and Latin America, but the brand is also developing its presence in Asia-Pacific, both directly and through joint ventures. In 2011, after an absence of more than two decades, Fiat also returned to the North American market with the launch of the Fiat 500.
Among its many titles, Fiat is the market
leader in Brazil, in the pick-up segment, a position now held for 17 years, and it is the undisputed leader in the
European A segment with the 500 and Panda accounting for a combined share of nearly 30 per cent.