Fiat is our mass-market brand primarily focused on small and compact cars with a distinctive Italian style.
Founded in Italy in 1899, Fiat is rooted in a
more than century-long tradition of designing and making small cars, many of which have become icons for entire generations and accompanied Italy’s major economic and social transformations.
With more than 1.3 million units sold worldwide every year, the brand is primarily focused on the mini, small and medium vehicle segments, making cars that are
functional, easy to drive, affordable and
energy efficient, while at the same time also distinguishing themselves for their
innovative solutions offered.
One of its most popular models is the
Fiat 500. First launched in 1957 with the latest generation making its debut in 2007, the highly successful 500 is now sold in more than 100 countries. To consumers around the world, it has become a
cultural phenomenon and a
global icon of Italian style, creativity and technology.
markets are Europe and Latin America, but the brand is also developing its presence in Asia-Pacific, both directly and through joint ventures. In 2011, after an absence of more than two decades, Fiat also returned to the North American market with the launch of the Fiat 500.
Among its many titles, Fiat is the market
leader in Brazil, in the pick-up segment, a position now held for 17 years, and it is the undisputed leader in the
European A segment with the 500 and Panda accounting for a combined share of nearly 30 per cent.
FIAT is an acronym that stands for “Fabbrica Italiana Automobili Torino”, which means Italian Automobile Factory of Turin.
On its 60th birthday (July 4, 2017), the Fiat 500 became a work of modern art and joined the
permanent collection of the MoMA in New York. An extraordinary tribute to the artistic and
cultural value of the world famous icon of Italian style. The model acquired by MoMA is a 500 F series, the most popular 500 ever, which was produced from 1965 to 1972.
The Italian government issued two commemorative stamps dedicated to the Fiat 500; the first
one in 2007, when the new model was revealed, and the second in 2017 to celebrate the
60th anniversary of a car that put the country on four wheels.
Fiat’s presence in the United States goes back as early as 1903. The first models exported to the
U.S. were the Fiat 24 HP and 32 HP Corsa. The first point of sale for Fiat in the U.S. was on West 31st Street in New York. In 1910 and 1911 major showrooms were opened in Chicago, Boston and Philadelphia.
Fiat was one of the first Italian companies to look outside the domestic market. In 1907, a Fiat
dealership was established in Mexico, in 1919 Fiat dealerships were opened in Warsaw and
Buenos Aires, and two years later in Singapore.
The Fiat brand has the European leadership in natural gas, with more than 740,000 natural gas-powered cars and commercial vehicles sold since 1997.
The European Car of the Year award, the most important title in Europe, has been awarded to the Fiat
brand a total of nine times, more than any other manufacturer. Fiat models awarded the title are: