Founded in 1941, the Jeep brand is a
global icon, recognized around the world for its SUVs and its unmatched off-road capability.
In recent years, under the FCA leadership, Jeep has set its
aspirations high, opening a
new chapter in its eighth decade of legendary heritage that represents an extraordinary opportunity to realize the brand’s full potential.
With a clear strategy to expand both its product range and its global presence through localized production in all Regions, Jeep has gone through a profound
transformation and exceptional period of
development and growth:
- From a modest automaker to a
global powerhouse that sells vehicles in more than 140 countries in the world
- From a few hundred thousand units a year (338,000 in 2009) to several years of
record sales, passing the
million-vehicle mark each of the past six years
- From a manufacturer with four plants in one country to a global carmaker with ten plants in
More recently, Jeep started an ambitious journey with the progressive electrification of its lineup, which will drive the brand into the future, adding to the legendary off-road capability an urban, modern and sophisticated spirit.
heritage, soul and
values are part of a proud legacy that resonates around the world with its invitation to live
life to the fullest.