Ram is a dedicated truck brand that stands for dependability, capability and efficiency with a strong core market in North America and a fast growing presence internationally
Since its launch as a
stand-alone division in 2009, the Ram brand has emerged as a
key player in the industry with America’s longest-lasting line of pickups and a full range of light commercial vans.
Separating the brand from Dodge and creating a
distinct identity has allowed the Ram brand to focus on its
core business, markets, and customers.
By investing substantially in innovation and new products, Ram has proven to be capable, efficient and durable, and continues to
beat the competition in capturing the most sought-after titles:
In recent years, manufacturing capacity in North America has been realigned to better meet
market demand for Ram pickup trucks within the existing plant infrastructure. Retooling the footprint in the Region to increase production of Ram vehicles will allow us to fully capitalize on the
strength of the brand as demand continues to shift towards its core product segments.