Mother Nature has existed for millions of years. It doesn’t necessarily need human beings, but we need her:
when she thrives and prospers, ecosystems and life on Earth benefit.
The Atlantic Forest - Mata Atlântica, as the Brazilians call it - is a clear example of Mother Nature’s work.
This beautiful region extends along the Atlantic coast of Brazil and covers more than one million square
kilometers, more than one-tenth of the total surface area of the United States. It is rich in biodiversity,
plant species, and animals, many of which cannot be found anywhere else in the world.
Some of these plant species are endangered. Their survival depends on the care and respect we show them on a daily basis. Acting in a responsible manner towards our planet’s resources means undertaking actions to minimize and neutralize our environmental impacts. The Jeep plant on the northern border of the Atlantic Forest in the state of Pernambuco has embraced this responsibility and incorporated it into their way of operating.
The Jeep plant, which produces the Jeep Renegade and Compass, is Latin America’s first auto plant to have neutralized its emissions. In 2016, the plant’s impact on the climate was zero as a result of its use of 100% renewable energy, cleaner fuels, and the quantification, reduction and compensation of CO2 emissions. These responsible activities earned the Jeep Pernambuco plant a certificate recognizing neutralization of its emissions for the year 2016.
Another example of the company’s focus on nature is the Jeep Biodiversity Project, which identified 618 plant species originating from the Atlantic Forest, including a field study of 174 species, some of which are endangered. To date, more than 60,000 plants from 289 diverse species have been planted, 27 of which have been threatened with extinction. The goal for 2024 is to plant 208,000 seedlings, create 304 hectares of green surface, and form ecological corridors designed to attract local fauna. This represents one of the greatest conservation and recovery projects for Brazil’s Atlantic Forest.
Mankind’s actions determine not only the future of man, but also that of nature. At FCA, we choose to work towards imagining and creating a better future for our own planet. And every day, we work towards this, together.