The Fiat Centoventi Concept is essentially a blank canvas that can be decorated to fit a customer’s personal tastes and needs at any phase of life or time of day, and with no restrictions linked to when the vehicle was purchased. In fact, the vehicle will be produced in just one livery, which customers will be able to customize via the “4U” program, which offers a choice of 4 roofs, 4 bumpers, 4 wheel covers and 4 external wrappings. Just like modern electronic devices, this vehicle will offer consumers maximum freedom and imagination to change colors, interior configuration, roof configuration, infotainment system and even battery range. And one of the concept’s strong points is that consumers no longer have to wait for special editions or facelifts, because they can “change” their car whenever they like. This is made even more revolutionary by the more than 120 add-ons available at launch that will generate a genuinely new business model, as well as a community of Fiat Centoventi fans.
The Fiat Centoventi Concept is the response to a real design and business challenge, which embodies the functional spirit of the brand, while at the same time paying tribute to its 120-year history through a modern take on some traditional Fiat design elements. The Centoventi is inspired by Italian design and embodies Fiat’s “less is more” philosophy, which means getting rid of everything unnecessary to provide more space for people (More You) and for the environment and the community (More Care), as well as the values and looks that are part of the brand’s DNA (More Fiat). Through these three aspects, the Fiat Centoventi Concept revolutionizes the idea of electric mobility, both urban and extra-urban, successfully addressing the increasing challenges – in terms of traffic, regulations and cost of ownership – while also taking advantage of the new opportunities offered by electrification.
The Fiat Centoventi Concept is also perfectly suited to being the future star of company fleets, as well as for sharing with other users.