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2018 Jeep Wrangler Rubicon

Build, Explore, Go


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  • Build, Explore, Go


January 13, 2018 – The Jeep Adventure Reality app, the ultimate build-your- own configurator, allows users to experience the celebrated “Jeep life” anywhere at any time. Available currently for iPhone 7, 8, X and iPad Pro, the app delivers an engaging augmented reality experience in which users can configure vehicles to see how they look in their driveways, or even their living rooms.

Consumers are able to explore trim levels, colors and configurations. They can build two-door or four-door, hard top or soft top, change wheels and, most impressively, go inside and experience the all-new 2018 Jeep Wrangler’s interior in greater detail. Feel what it’s really like to sit behind the wheel, or zoom in on the flare vents. Users may also interact with the vehicle by removing doors, putting the windshield up and down, turning on the headlights, opening the doors, honking the horn and turning the wheels.

This is the only configuration app that allows consumers to see their vehicles in augmented reality, and then place it in a virtual reality environment. No goggles needed: just move the phone or tablet from side to side to see all around. Once the vehicle is built, an “owner” may share it socially and/or link to www.jeep.com for more information, such as finding a dealer, searching inventories or obtaining up-to- date pricing information.



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