Pernambuco people

​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​Pernambuco, Brazil A world-class automotive facility producing for the global market

A strategic investment that forms part of a comprehensive program to support economic and social development across the region.

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  • A world-class automotive facility producing for the global market

Made in Brazil: a plant that represents history in the making

The new Jeep Automotive Center in Goiana, Pernambuco, is FCA’s largest and most modern facility worldwide and will play an important role in the Group’s global strategy. Engineered for maximum flexibility, the plant is capable of producing several different models simultaneously and has an annual production capacity of 250,000 vehicles. More than 15,000 WCM best practices adopted at Group plants worldwide will support the highest standards in production excellence and optimized logistics flows.

John Elkann

​​“Today we are celebrating the beginning of a new chapter in our Group’s long, rich history in Brazil,” said FCA Chairman, John Elkann. “It is a story of success that has seen us grow together for almost 40 years and led to us establishing ourselves as market leader. As a result of the union between Fiat and Chrysler, we are now even stronger and better positioned to take on the challenge of carrying out our largest development project to date here in Pernambuco, and contributing to the unprecedented growth of Jeep as a global brand.” 

Sergio Marchionne

In my decades of international experience, the revolution here in Pernambuco is the most profound I have ever seen,” said Sergio Marchionne. “It began five years ago when we had the vision of creating one of the most competitive plants in the world in the middle of a stretch of sugar cane fields. Then, step by step, the people here made it a reality.” Marchionne concluded by thanking employees and added: “Today we are not just celebrating the opening of an industrial complex, or a brand or product. We are celebrating the spirit of Pernambuco and its people. Without them this extraordinary and ambitious project would not have been possible.

The People at Pernambuco

Juliana Arruda

Paint Shop Supervisor

The People at Pernambuco

Junior Anderson

Manager, Press Shop

The People at Pernambuco

Renato Afonso

Manufacturing and People Development Analyst

The People at Pernambuco

Adriano Damasio

Assembly Team Leader

Pernambuco plant website

​​​​​Pernambuco website

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