Fiat-Chrysler Sales in Italy: December and Full Year 2013

The Italian auto market recorded another annual decline in 2013 with industry sales down 7.1% over the prior year. Fiat Group posted full-year sales of 374,000 vehicles, with market share at 28.7%. Fiat brand increased market share 40 basis points to 21.4%. Fiat Group models led the market for the year, with the Panda, Punto, Ypsilon, 500 and 500L ranking as the five best selling cars in Italy.

The Italian auto market closed 2013 with sales totaling less than 1,304,000 vehicles, representing a 7.1% decrease over the prior year (1,403,000 vehicles).
Fiat Group posted 2013 sales of nearly 374,000 vehicles, representing a 9.95% decrease over 2012. Market share was down 90 basis points to 28.7%.
For the month of December – with industry sales 1.4% higher at 88,700 vehicles – Fiat Group sold nearly 25,000 vehicles (-2.6% year-over-year) and market share was down 110 basis points to 28%. Fiat Group posted its second best monthly sales for the year in the higher margin retail segment (best result in January), where it has recorded six consecutive months of increases.

Fiat brand posted 2013 sales of more than 273,000 vehicles, with market share up 40 basis points year-over-year at 21.4%. For the month of December, brand sales were above the 18,000 vehicle mark (substantially in line with the prior year) with share at 20.3% (20.8% for December 2012).
Recent sales campaigns across the entire product range yielded particularly positive results for the Panda and 500L. The Panda was the best-selling car in Italy for both December and the full year. The model posted 2013 sales of 101,600 vehicles and accounted for a 41.4% share of the A segment in the final month of the year. The 500L remained solidly in the top ten overall and was the best-selling mid-size MPV, with a segment share of 45.4% for December and 43.4% for the year. The Punto, ranking second overall for both December and the full year, was the best-selling vehicle in the B segment in 2013 with a share of 16.8%. The 500 had a 17% share of the A segment for the year, ranking second only to the Panda and achieving its best segment share since 2009. The Freemont also turned in a positive performance placing top in its segment for the full year with a 26.3% share.

For Lancia, 2013 sales totaled nearly 57,000 vehicles, with share down 70 basis points over 2012 to 4.4%. For December, brand sales were just over 4,100 vehicles, with share down 10 basis points year-over-year to 4.8%.
The Lancia Ypsilon closed 2013 as the third best-selling vehicle in Italy overall and in the B segment was second only to the Punto with a 14.1% share.

Alfa Romeo recorded 2013 sales of just over 31,600 vehicles, a decrease of 25.1% over 2012, with share 60 basis points lower at 2.4%. December sales totaled nearly 2,100 vehicles with share down 60 basis points year-over-year to 2.3%.
Results were positive for the Giulietta, as registrations of the new model began to gain momentum. For the full year, the Giulietta remained one of the best selling cars in its segment with a 13.2% share.

Jeep posted 2013 sales of more than 5,800 vehicles with share performance substantially stable at 0.45%. In December, brand sales totaled approximately 450 vehicles (-13.7% vs. December 2012) and share was 10 basis points lower at 0.5%.
The flagship Grand Cherokee continued as one of the best selling vehicles in its segment with a share of 20.3% for the month.

Turin, 2 January 2014

  • Fiat-Chrysler Sales in Italy: December and Full Year 2013