Alfa Romeo is a legendary brand whose DNA is built on a unique motoring history. The brand’s best-in-class performance and pure Italian spirit deliver an unparalleled driving experience.
Since its founding in Milan, Italy, in 1910, Alfa Romeo has designed and crafted some of the most stylish and exclusive cars in automotive history. That tradition lives on today as Alfa Romeo continues to take a unique and innovative approach to designing automobiles.
In every Alfa Romeo, technology and passion converge to produce a true work of art – every detail essential, every design the perfect harmony between beauty and purpose, engineering and emotion.
Fully reviving Alfa Romeo’s spirit and maximizing its global appeal has been one of FCA’s priorities. Following a clear and well-defined strategy, Alfa Romeo is writing a new chapter in its more than century-long history that represents an extraordinary opportunity to realize the brand’s full potential.
Today, Alfa Romeo is a true showcase of the Group’s best resources, talent and technological know-how.
First with the Giulia, and more recently with the Stelvio, Alfa Romeo has created two models that capture the pure and original spirit of the brand – that instantly recognizable thoroughbred character. These models are testament to Alfa Romeo’s
La meccanica delle emozioni spirit and quintessential examples of what people have come to expect from this prestigious brand.
Alfa Romeo is winning the hearts of a new generation and retaking its rightful position as one of the world’s most desired premium brands. It is, once again, one of the leading symbols of Italian engineering and style, an icon of Italy’s technological excellence and creative spirit.
After a more than 30 years absence from the sport, the brand also announced its return to Formula One with the new Alfa Romeo Sauber F1 team. Beginning with the 2018 Formula One World Championship season, Alfa Romeo returns to being a key player in the world of racing, which has long been an integral part of the brand’s DNA.
The Stelvio Quadrifoglio delivered a record-breaking lap time of 7:51.7 at the Nürburgring - the fastest time ever posted by a production SUV.
The 2018 Alfa Romeo Giulia Quadrifoglio is the fastest four-door sedan in the world based on record-breaking lap time of 7:32 at the Nürburgring - the fastest time ever posted by a production four-door sedan.
“Alfa Romeo” takes its name from A.L.F.A., acronym that stands for “Anonima Lombarda Fabbrica Automobili, and Romeo, last name of Nicola Romeo, a successful electrical engineer from Naples, Italy, who purchased Alfa and started producing airplane engines and portable compressors. The company was first called Società Anonima Italiana Nicola Romeo e Co. after the acquisition, but the badge on the products was later changed to read “Alfa-Romeo Milano”.
The Alfa Romeo badge is a combination of the symbols of Milan and the Visconti family:
The Milanese Cross: the Red Cross dates back to the time of the crusades. Milanese soldiers wore the symbol of Milan in battle. The cross was adopted as part of the city’s Coat of Arms.
The Biscione or “Large Snake”: an important symbol in Milanese history. The emblem was adopted by the House of Visconti, the elite ruling family of Milan for around 200 years.
Man in the Serpent’s Mouth: the man emerging from the inside of the serpent symbolizes rebirth.
The Crown: symbolic of Alfa Romeo’s world racing championship status.
The Quadrifoglio symbol dates back to 1923 when Ugo Sivocci won his first race with this “good luck” symbol. The Quadrifoglio became the symbol of racing and victorious Alfa Romeo’s including the P2 (winner of the 1925 World Championship) and the 159 Alfetta, which won the F1 Championship in 1951. The Quadrifoglio then became a distinguishing mark for the most sporty version of production cars, including the 1963 Giulia and 1965 Giulia Sprint GTA. Today, the Quadrifoglio represents the most advanced engineering, technology and performance.
Henry Ford was quoted as saying: ‘When I see an Alfa Romeo go by, I tip my hat.”
Alfa Romeo also won the first Formula One World Championship Grand Prix in May 1950.