Fiat is our mass-market brand primarily focused on small and compact cars with a distinctive Italian style.

Founded in Turin in 1899, Fiat has a more than 120-year-long tradition in the design of small and medium-sized city cars, which are ambassadors of "Made in Italy" and expressions of innovative technological solutions accessible to all.

In 2019, Fiat celebrated its 120th anniversary, a milestone that very few car manufacturers can claim, with the world premiere of the Fiat Concept Centoventi at the Geneva International Motor Show. This revolutionary concept car represents the brand’s vision of democratic electric urban mobility – further proof that the brand will continue to be a pioneer in offering affordable solutions for the mobility needs of the future.

Today our mission is to re-think the traditional approach to urban mobility, responding to the need for "freedom of movement" in the city centers of tomorrow. And, naturally, our starting point will be the icon of the brand: the Fiat 500.

Launched in 1957, the Fiat 500 was the car that revolutionized the concept of mobility and “motorized” Europe. With over 6 million units sold in more than 100 countries, the Fiat 500 has become an icon of style, design and “Made in Italy” around the world. And today, the 500 is preparing for another revolution that will make Fiat the greenest FCA brand.

The new Fiat 500, set to be revealed at the 2020 Geneva International Motor Show, will lead the way for the brand’s electric mobility strategy – full electric and 100% “Made in Italy” – bringing the car back to its hometown of Turin with production at the Mirafiori plant.

Fiat will continue to leverage on its vocations as urban and family mover, two central pillars of the brand’s DNA that will lead it to being even more global, sustainable and relevant to the urban mobility of tomorrow.

The brand’s core markets are Europe and Latin America and, among its many titles, Fiat is market leader in the Brazilian pick-up segment, a position now held for 18 years. It is also the undisputed leader in the European A segment with the 500 and Panda accounting for a combined share of nearly 28 percent.

Manufacturing

Interesting Facts

FIAT is an acronym that stands for “Fabbrica Italiana Automobili Torino”, which means Italian Automobile Factory of Turin.
On its 60th birthday (July 4, 2017), the Fiat 500 became a work of modern art and joined the permanent collection of the MoMA in New York. An extraordinary tribute to the artistic and cultural value of the world famous icon of Italian style. The model acquired by MoMA is a 500 F series, the most popular 500 ever, which was produced from 1965 to 1972.
The Italian government issued two commemorative stamps dedicated to the Fiat 500; the first one in 2007, when the new model was revealed, and the second in 2017 to celebrate the 60th anniversary of a car that put the country on four wheels.
Fiat’s presence in the United States goes back as early as 1903. The first models exported to the U.S. were the Fiat 24 HP and 32 HP Corsa. The first point of sale for Fiat in the U.S. was on West 31^st Street in New York. In 1910 and 1911 major showrooms were opened in Chicago, Boston and Philadelphia.
Fiat was one of the first Italian companies to look outside the domestic market. In 1907, a Fiat dealership was established in Mexico, in 1919 Fiat dealerships were opened in Warsaw and Buenos Aires, and two years later in Singapore.
The Fiat brand has the European leadership in natural gas, with more than 740,000 natural gas-powered cars and commercial vehicles sold since 1997.
The European Car of the Year award, the most important title in Europe, has been awarded to the Fiat brand a total of nine times, more than any other manufacturer. Fiat models awarded the title are:

1967: Fiat 124
1970: Fiat 128
1972: Fiat 127
1984: Fiat Uno
1989: Fiat Tipo
1995: Fiat Punto
1996: Fiat Bravo/Brava
2004: Fiat Panda
2008: Fiat 500