7 February 2018 - This week sees the launch of the new Fiat Cronos, a highly-capable new competitor in Latin America’s compact sedan segment.
‘Bold’, ‘modern’, ‘beautiful’, ‘spacious’, ‘refined’, ‘innovative’: these were just a few of the words used by potential customers to describe the new Fiat Cronos during evaluation workshops held in Argentina and Brazil.
Best-in-class in terms of design, robustness, comfort, dynamics and technological content, the Cronos is set to become a benchmark in the segment with its attractive, sporty personality and numerous features, including:
Development of the Cronos was based on a comprehensive study of the needs and desires of Latin American consumers, who are increasingly demanding when it comes to technology content. The studies showed that buyers in the compact sedan segment are mostly married, have at least one child, travel constantly with the family and have one car only, which must meet certain fundamental requirements, such as spacious interior and baggage area, comfort and safety. Design, performance and fuel economy also have a significant influence on the purchase decision.
Brand trust and tradition are also important to consumers and the Cronos continues in the successful tradition of Fiat. In fact, over the last six years more than 400,000 people have purchased Fiat brand sedans, with hundreds of loyal customers having bought a Siena, then a Grand Siena, and then a Linea.
The Fiat Cronos will be competing in the key compact sedan segment, which in Argentina and Brazil alone accounted for sales of 400,000 vehicles in 2017.
Building the Future in Cordoba, Argentina: Production Site for the All-new Fiat Cronos
In April 2016, nearly a century after Fiat established itself in Argentina (1919), Fiat Chrysler Automobiles (FCA) embarked on a new cycle of development, investing USD 500 million to modernize the Cordoba plant and prepare it for the challenge of producing world-class vehicles. In addition to introducing new technologies and processes for production of the Fiat Cronos, preparations also included development of the supplier base and extensive employee training. The newly-restructured industrial complex in Cordoba represents not only a major milestone for FCA Group, but also a significant contribution to the industrial development of Cordoba and Argentina. It is a symbol of the strong bond between the country and the brand. The recent investment in modernization of the Cordoba plant also led to upgrading the entire chain of production with the arrival of new global suppliers and development of existing suppliers. Both production and the supply chain are organized according to the principles of World Class Manufacturing, a system based on full involvement of people in the continuous improvement of processes and quality.
The Cordoba complex occupies a total area of 820,000 square meters, including a transmission production unit. In recent years, the plant has undergone a series of investments including: 2007, when production capacity was increased to 220,000 units per year for production of the fourth generation Fiat Siena (in addition to the Palio and Uno) and 2012, when it was retooled for production of the New Palio.
The Fiat Cronos, which went into production just 18 months after being announced, represents the beginning of a new chapter in the history of the Cordoba industrial complex.