The Avvocato Giovanni Agnelli Plant (AGAP) – named after former Chairman and grandson of Fiat’s founder – is the production site for the Maserati Ghibli and Maserati Quattroporte. The Maserati brand has a long tradition as a maker of refined, elegant sports cars that exemplify the highest standards in Italian engineering and craftsmanship.
Through an intensive change management process, the team at AGAP succeeded in integrating Maserati’s traditional principles of craftsmanship and attention to detail with a modern industrial approach. This radical improvement in processes made a major contribution to Maserati’s renewed global success.
