The event drew together more than 600 Jeep vehicles, but the star of the show was the all-new Jeep Wrangler – the latest generation of the brand’s most iconic model – with visitors being given the opportunity to put it through its paces on specially-designed on and off-road courses alongside Jeep Academy drivers.
Fans were also able to get behind the wheel of other models in the Jeep range and owners enjoyed thrilling test drives in their Jeep Renegade, Compass, Cherokee and Grand Cherokee vehicles.
Guests were treated to exciting hot laps in the Trackhawk version of the Grand Cherokee, the fastest and most powerful Jeep vehicle ever, featuring a 700 hp, 6.2-liter supercharged V-8 engine.
There were also several areas dedicated to discovery of the world of Jeep, including the Academy, a Museum featuring a selection of historical models and a display of the most significant custom-built concept cars from the Easter Jeep Safari.
The incredible party atmosphere of the event was heightened with an action-packed program of open-air activities such as hot air balloon flights, live concerts and kids’ games.
Camp Jeep is yet another example of the type of lifestyle activities that Jeep owners can enjoy.
Currently there are more than 100 Jeep clubs around the world which organize activities for Jeep brand enthusiasts to enjoy their vehicles while respectfully exploring nature.