Looking at Italy ‘From the Outside in’
According to Busse, a multicultural team can bring perspectives that enhance the extraordinary power of Italian culture underlying the Group's Italian brands. “People with a different passport or those who have been fortunate enough to travel, to explore and learn about other cultures understand how much Italian products are appreciated around the world,” he said. “This gives something extra to the vision of those who come from distant lands or who are globetrotters in spirit. A characteristic which we designers all have in common.”
Encountering and learning from people from different disciplines, backgrounds and traditions can breathe new life into ideas. “Whether its culture, education, personality or gender, our difference always enhance,” Busse added. “For example, some people pay more attention to the functionality of a product, while others tend to focus on aesthetics. Another advantage of a heterogeneous group is that everyone in that group represents the needs of a different end customer. This also applies to different expectations in the various markets where our cars are sold.”
The flow of ideas is facilitated by the very organization of the Design Center. Each brand has its own design studio, and all are supported by three ateliers (Color and Trim, Interior Design, and User and Experience Design). This ensures the creativity and quality of each product, while maintaining the unique identity of each brand.
Busse is also an avid proponent of meetings where designers can learn from the successes and failures of the entire group: a team of individuals united by creativity, energy and passion.