The Hub, which covers a total of 15,000 square meters (approx. 161,500 sq. ft.), is home to all FCA Heritage products and services, including the exclusive project “Reloaded by Creators” to restore vintage cars to their original splendor, certify them, and make them available for sale. There is also the inimitable automobile exhibit of over 250 vehicles, true jewels in the FCA Heritage collection, some of which had never before been shown to the public. The building is, at once, a place of learning and of excitement. “Not a traditional museum space,” Giolito explains, “but an actual three-dimensional archive to which we are constantly adding, an incubator of ideas that can be admired by way of guided tours.”
The central area features eight themed exhibits, each of which has eight vehicles from different eras and different brands. The oldest dates back to 1908, the Fiat S61, an unbeatable model - like all Fiats of the first decade of the 20th century - that won the 1908 American Grand Prix. The most modern is from 2008. A century of history embodied in 64 automobiles, vehicles that may appear quite different in type, age, and brand, but which provide a practical representation of the theme to which they belong in this innovative exhibit. The space, which will soon open to the public, was inaugurated in April and at the same time the “Brand” section of the FCA Heritage website made its debut to describe the history of the brands in terms of manufacturing, the evolution of the logos, and the people and the vehicles that have made these brands great.