September 3, 2018 – The new 500X – packed with personality, new engine options, enhanced content and connectivity, and even greater comfort – was recently presented to the media in Turin, Italy against the stunning backdrop of the Museum of Cinema housed in the landmark Mole Antonelliana. The venue underscored the brand’s close ties to the world of cinema and one of the highlights of the presentation was the screening of the film short entitled “Fiat 500X: A Taste of Tomorrow. Today.” and inspired by the cult classic “Back to the Future” *.
In the film, a young couple in the 1960s is driving along in a Fiat 600 which is suddenly hit by lightning. They disappear in a trail of fire and reappear in 2018 in the new Fiat 500X. As they continue to drive, they discover the incredible features of their new car, as well as a thing or two about their own future, before being transported back to the 1960s, where they encounter a policeman directing traffic who has a very familiar face. It is Christopher Lloyd, who played “Doc” in the 1985 film by Robert Zemeckis.
200 or so journalists also had the pleasure of discovering the new 500X during a test drive from Piazza Carlo Emanuele II, in the heart of the city, up to the Colle della Maddalena in the nearby hills and back down again to the Royal Palace in Stupinigi. This 60-kilometer (37-mile) route along city streets, highways, and winding hillside roads gave the Fiat crossover — leader in its segment in Italy and one of the top five in its segment in Europe since 2016 — the ideal opportunity to show off its best features.