Emanuel Bismark spent months checking out the Toro, until he went into a digital dealership to do business.
One of the digital dealer specialist is Marco Antonio, who says to be motivated by the transition from conventional to digital. "Comfort, ambiance and atmosphere are much more pleasant in this digital store, not to mention the greater interaction we have with the customer throughout the process of product presentation", he says. "In addition, there are actual cars to complement the experience, if necessary. For the 14 vehicles sold in the first few weeks of dealership's activities, our customer satisfaction was clear".
For him, the freedom given to the visitor in the digital store will contribute to the success of the new dealership models. "The consumer is free, as if he were browsing on a Fiat website, interacting with the different areas. We, the sellers only come into the scene if requested or when it's time to finalize the purchase".
All the finished configurations and the requests for financing from the Fiat website are registered in the customer's history. "This way, the client does not have to start the entire process from scratch at the dealership. All the information is taken and the person can continue the process of purchase from where he she left off", Marco points out.
In addition to the interactive environment and special service, there is another important detail: there is no paper work during the purchase process. Bismark praised the innovation: "Up until the signing of the contract, it was all digital. It was much more practical and it contributes to the environment".
Fiat's Commercial Director for Brazil, Herlander Zola emphasizes the importance of the digital dealership not only for Fiat, but for the automotive industry as a whole. "This pioneering spirit shows what Fiat is going to be like in the future, which is also aligned with new consumer behavior", he says. "No one buys a car anymore without internet involvement. We need to interact more with the client in a customized way. I believe this business model will expand rapidly".