Almir Cambra next to the New Ram 2500 Laramie.
Almir has been the Ram's poster boy for 13 years due to his professional activity, a passion that started in his youth. He began narrating university rodeos in 1990 and, in 1995, he had the opportunity to show his talent in Barretos (SP), where one of the most celebrated rodeos in the world takes place.
"I never once left this life" says Almir, who is celebrating his three-decade career. Currently, he does between 55 and 60 events per year. The routine is tiring: he leaves Garça (SP), where he lives, and runs to the rodeo site, usually in municipalities around the states of Paraná, São Paulo, Minas Gerais, Mato Grosso, Mato Grosso do Sul, Rondônia and Goiás. "Once, I left Ribeirão Preto and went to Rondônia, passing through Goiás and Mato Grosso do Sul. I drove 2,500 kilometers in 26 hours, taking four employees plus luggage in the Ram. After tackling asphalt, dirt roads and all sorts of potholes, the truck arrived in one piece", he recalls.
Rodeos take place from Thursdays to Sunday nights and Almir often times drives up to three cities on the same weekend, zipping down the roads in his 2018 Ram 2500, which has 77,000 kilometers on it. During the pandemic, the announcer let out his voice in the Estrelas da Arena action, a series of virtual rodeos with live streaming. Each event featured only 35 people – all taking the necessary steps and care required for isolation – and Almir did the voiceover atop the Ram 2500 Laramie’s bucket.
The bond between the pickup and Almir is so strong that last year, at the invitation of the brand, he recorded a video showing some of the features in the new Ram 2500, such as the Cummins engine, the 12-inch UConnect multimedia center and tire pressure monitoring.
In fact, the new Laramie is an example of raw power. The pickup is equipped with a 6.7 engine of 365 hp and six-gear automatic transmission. A giant, it’s 6.07 meters long, 2.21 m wide, 2.04 m high and 3.78 m wheelbase, dimensions that ensure comfort for five people. The bucket can carry up to 1,088 kg and its towing capacity is no less than 7,861 kg.
Power to tow a three-horse trailer