For the publicist Lucas Guerreiro, 21, responsible for building the Jeep Arena, the choice of women for the role of instructors could not have been more accurate, after all, "52% of the brand's current clients are woman". "In addition, this environment allows us to convey the 4x4 experience that every Jeep owner deserves and which, unfortunately, we cannot explore as much as we would like in the urban area," points out Guerreiro.
Since 2015, when Jeep began selling the Renegade in Brazil, Andrea has had five cars of the brand. It's an affirmation that no other manufacturer could be able to promote an event as good as the Jeep Arena. "The off-road spirit is in the DNA of the brand which gains more strength with the safe feeling that vehicles transmit to the driver and its occupants", she says. "I totally trust my car and I'm not afraid to go through obstacles", says our "jeep aficionado", who is already preparing to have another Jeep in her garage. "The Compass Trailhawk is my companion out on the road and the Renegade Willys [limited SUV series, soon to be released in Brazil] will be for my everyday use".
Highlights of the São Paulo Motor Show from last November are exhibited at the Jeep Arena, as the new generation of Wrangler, a true icon of the brand, and the Compass S (special series soon to be released and based on the Limited Diesel 4x4 version with great content of autonomous technology). "Having them here is another way to win new customers to an ever stronger Jeep nation", says Guerreiro.
Although it's an event lasting only a few days, instructor Andrea believes that the Jeep Arena is efficiently fulfilling the role of "transmitting the Jeep spirit to São Paulo". "Putting a car on the ground brings me great memories of moments with my father and friends. I want people to feel happy being off-road with these cars while following their own adventures on new roads".
Words: Leandro Alvares