Someone who also developed an affection to the Argo is the material management analyst Flávia Faria, who has been working at the Fiat Automotive Plant in Betim (Brazil) almost four years ago. She bought her hatch in 2017, following her tradition of only having Fiat vehicles. "I like its robustness the performance tests", she says, noting that "the promise of being economical was also what made it attractive". The analyst is proud to have a model in her garage that she even indirectly helped build — her daily life involves ensuring that parts of the car are precise on the assembly line: "It's good to know that I have somehow helped create a car that I consider to be very good and I always recommend it". Going on the highway at least once a month, she points out that the compact is very comfortable, stable and economical". Once I went from Belo Horizonte to Ouro Preto (cities separated by a distance of about 100 km) and managed to make 17 Km/L with gasoline. I thought it was incredible!"
Gerson and Flavia have created strong bonds with their cars, but there are those who make less emotional and rational choices. This is the case of business administrator Ismael Miranda Furtado, who has always had a more practical relationship with automobiles. He made the purchase, about four months ago, considering price, design and technology. "Uconnect was undoubtedly the most appealing feature for me", he says. He's referring to Fiat's multimedia system, launched on the Fiat Argo and later installed on other models, which offers a wide range of communication, navigation, entertainment and connected services such as Apple Car Play and Android Auto. The technology is recognized internationally for easy use with good amount of resources.
"The external design of the car is very modern and attracts attention", says the administrator. On a daily basis, Ismae's Argo is used for short journeys (he lives close to his job), so the highlight is for when he is on the road, where the model has great gas mileage. It's an advantage for him when taking on winding roads far from the cities. "I love driving! Whenever I have the opportunity to travel by car, I am the first among my friends to volunteer to be the driver".
Developed in Brazil, Fiat Argo was the vehicle that gained the most comparatives and established itself as one of the most awarded on the year of its launch, when it conquered important titles such as "Best Buy up to R$ 50 thousand" from Quatro Rodas magazine. May there be 100,000 more to come!
Words: Bárbara Caldeira