Carrozzeria Bertone, for instance, is represented in the show by an Alfa Romeo Montreal (1971), designed by Marcello Gandini, and a Lamborghini Miura (1969); there are other designer objects featured, such as the Arco lamp (1962), created by Achille and Pier Giacomo Castiglioni. In the space dedicated to Carrozzeria Touring Superleggera, a 2013 Alfa Romeo Disco Volante and a 1969 Lamborghini 400 GT share the spotlight with the 1971 grass-shaped pouf Pratone, a hybrid between design and decorative artwork by the Italians Giorgio Ceretti, Pietro Derossi and Riccardo Rosso. Who could have imagined that in one single gallery, the one dedicated to Carrozzeria Pininfarina, whose style was consecrated after World War II, there would be a Ferrari Dino GT 246 (1974) together with a 1968 Olivetti Valentine typewriter (1968), known as “the red laptop?” The mix is justified: “the exhibition is very rich, showing not only cars but the atmosphere of Italy’s remarkable twentieth century design reflected in the city, the architecture, the art and the movies”, according to Fassbender.
With so many stimuli, the exhibit has a multisensory proposal, which is pretty much related to the art of creating cars. “Design goes beyond the beauty that you see. In the process of creation we work with clay, we continuously handle the models, the surfaces. A car is handmade”, says Peter. And, if in the exhibition one cannot touch the pieces, other senses are stimulated, such as hearing. One of the installations featured creates the roaring sound of classic car engines, for an immersive experience: it’s a sound felt throughout the body and not just heard, which triggers the adrenaline rush of high speed. Those who venture to close their eyes have the sensation of being transported elsewhere, as the sound evokes the physical presence of an artwork on wheels. The sound of the Ferrari 355, F40, F12tdf, 360 Challenge Stradale and F50 are all reproduced; as are the engine sounds of Alfa Romeo 8C, 155 V6, 4C, Montreal V8 and Tipo 33 Stradale.