To support Carnival traditions and get even closer to the popular culture of Pernambuco, Jeep joins in the festivities with the Ciclo Carnavalesco Project
March 10, 2020 - One cannot talk about Carnival without thinking about the Brazilian state of Pernambuco. Or more specifically, its capital, Recife, where O Galo da Madrugada, takes place, that group that was officially recognized by the Guinness Book as the largest on the planet, remember? Or, still, in Olinda, where there is music that generates crowds, with giant puppets and revelers with costumes for all tastes, going up and down the streets. And what about the frevo? Ah! This needs no introduction, as it’s by far the rhythm that most characterizes the state's carnival.
Although the carnival celebrations are more intense in the Metropolitan Region of Recife, the largest popular party in the world also reveals its charms and carries centuries-old traditions in other regions of the state. In Goiana, in the Zona da Mata Norte, for example, the culture is alive and the city bustles for four days, with flawless celebrations that are nothing to sneeze at.
There are more than 90 carnival groups, with rhythms, dances and expressions such as Caboclinho, Maracatu – Baque Solto and Baque Virado – and Cavalo Marinho. One of these expressions, however, is quite peculiar: the “Nação Africana Pretinha do Congo de Carne de Vaca” (Black African Nation of the beef Congo). Unique, this demonstration is exclusive to the city of Goiana and, this year, celebrates its 90 years in October.
And nothing is more natural for Jeep, whose Automotive Plant has been in Goiana for almost five years, than to get involved and support this cultural movement. For this reason and for the second year in a row, FCA is enjoying the Pernambuco festivities with the “Ciclo Carnavalesco” project.
To celebrate the anniversary of the Pretinha do Congo and help rescue the tradition of this cultural manifestation, the Ciclo Carnavalesco will develop the project "2020 - 90 Years of foundation - Qualification and Reinvention of a celebration". In addition, it will also support the giant O Galo da Madrugada with special workshops.
For FCA's Director of Corporate Communication and Sustainability for Latin America, Fernão Silveira, with this project, Jeep intends to insert itself into the cultural, economic and social fabric of the state's Mata Norte, offering the means for popular culture and traditions to stay alive. “The project is very much based on what FCA believes: to be aware of the communities in which we operate, understand what is relevant to them and make them the protagonists. We want to be inserted in a way that makes sense and, considering that Goiana is the national capital of the caboclinhos, it makes a lot of sense for us to invest in the Pernambuco culture”, he explains.
"It is the continuation of Pernambuco’s culture and the history of my family."
Caboclinho, Cavalo Marinho, Maracatu de Baque Solto or Baque Virado. The rhythms, dances and events that take place in the Zona da Mata of Pernambuco are innumerable. In the face of the various cultural expressions, however, one specifically draws attention for its uniqueness: “Black African Nation of Congo de Carne de Vaca”. Exclusive to the municipality of Goiana, more than just a name, the association illustrates de revelry which this year turns 90.
According to the history, the Pretinha do Congo appeared to show that the lands of Goiás, whose population used to be mostly indigenous, had blacks as well. Of African origin, the cultural manifestation was originally, as the name reveals, formed by young black girls. For about 70 years, the association was headed by Dona Carminha, daughter of the founder – Antônio Manoel dos Santos. Today, six years after her death, her granddaughter Rafaela Ribeiro, 27, together with her mother, Dona Iracema, are at the head of the block, which has 45 people.