With Fiat Live Experience, the customer can learn all the details about the car without leaving home
December 16, 2019 - FCA has developed many advances in the digital area. The digital dealership allows the customer to make configurations to the car at interactive tables and get expert help to make the purchase if need be, with the option of having the car delivered to their own home. In addition, customer service can be done via WhatsApp, one of the channels provided for asking questions and receiving information about products and services, courtesy of Mopar, FCA’s after-sales brand. To maintain its pioneering attitude by always offering the best in technology and innovation, both in products and in the user experience, Fiat lauches the Fiat Live Experience, a platform that makes it possible for customers to learn about the car (starting with Fiat Argo) wherever they may be, via mobile phone, notebook or desktop, without downloading any application, only through internet access.
"FCA is always seeking to offer the best in technology and innovation to its brands and Fiat has always been a pioneer in this regard. As the result of an integrated work that combines innovation and improvements in the journey of the consumer, we present Fiat Live Experience, a digital tool that offers customers the opportunity to get to know our cars without having to leave home and stay in an environment where they make most of their decisions: the digital one", announces Frederico Battaglia, Director of Brand Marketing Communication at FCA for Latin America.
Alan Leite, responsible for FCA’s digital channels and performance, explains that the project was born from an evident characteristic of the contemporary consumer, which is, lack of time. "With this, more and more people are buying over the Internet, from brand and model to versions", he says. But according to Alan, the already available Point of View (POV) videos that feature cars, for example, are not enough to increase the understanding in these digital searches. Therefore, Fiat, consistent with its broad process of digital transformation, went further. "An expert will answer these and other questions and make the sale. The idea is for the consumer to arrive at the dealership with a made-up mind. It's not about replacing the actual contact in the store, but working together, at a time that exceeds that of dealerships", explains Alan.