One of Eduardo Souza's passions is to travel with his Palio Weekend Adventure Locker.
Souza was born in 1997, the same year that Palio Weekend started production at the Fiat Automotive Plant (Betim, MG). According to him, the connection with the model came about because of a good offer. “My girlfriend and I decided to buy a used car and we found the Weekend at a very attractive price and in excellent condition. For me it was a pleasant surprise, because I was always a fan of sedans and I was enchanted by the station wagon. What I like most about it is the space inside and its versatility. You can load up anything from a cooler and your entire family for a fishing weekend showered with lots of cold beer”.
In addition to their appreciation for the car, the three Palio Weekend admirers have something in common which is not to part with their wagons. “I am the third and last owner of my Weekend. I will not sell it for any amount money and I plan, in the coming years, to make it a collector’s item, with the black license plate and all. It’s my passion, my therapy, because whenever I drive it, it seems as though all my problems disappear. I’ll have it until my last breath”, says Robson Marsola.
"I would probably sell it to get another Weekend, because only then my three children, who also love the station wagon, would allow me to sell it", reiterates Renato Domingues. Eduardo Souza, on the other hand, would accept to sell it under a, let's say, very creative scenario: “I would sell mine to get a new generation Weekend, in case they launch it someday. I can already imagine the situation: Geneva Motor Show 2030 and everyone being surprised by the revelation of the Fiat station wagon with a very futuristic and impactful style. It doesn't hurt to dream, right?”, he jokes.
The Weekend's retirement, according to Zola, will also be remembered for making room for a new phase of launches by the automaker in the country. “We are always attentive to what the consumer is looking for, that’s why we started an accelerated phase of change at Fiat. In order to meet the desire of the Brazilian customer, production of three new models is expected to start in 2020. Two of them will place our brand in the SUV segment”, reveals the executive.
Words: Leandro Alvares
Pictures: Marketing FCA Disclosure / Personal Archives