With 41 years of international fame, the group O Galo da Madrugada receives support from Jeep as an institution of the carnival of Pernambuco
April 10, 2019 - The year was 1978. In the middle of a family reunion, the idea came up to revive the traditional and spontaneous street carnival of Recife, capital of Pernambuco (state of Pernambuco). It was from this desire that the group 'O Galo da Madrugada' appeared, and since then, the streets of the neighborhood of São José, in the city center, were never the same on the first day of carnivalknown as the Saturday of Zé Pereira. Still shy, the first year – when it was still called "Clube de Máscaras O Galo da Madrugada" - about 80 participants left the streets with bags of confetti and streamers. When, in 1995, it attracted 2.5 million people, it was officially recognized by the Guinness Book as "The largest group on the planet". Thus, nothing more natural for Jeep, following a long series of actions to support the culture of Pernambuco, than to announce its support for the 'Galo da Madrugada in the 2019 carnival.
"We believe that being close to the main local manifestations and supporting them is the best way to demonstrate our commitment and integration with Pernambuco, not only being part of its economy, generating employment and income, but participating in what is most genuine in this State that welcomed us with open arms", says Antonio Filosa, FCA president for Latin America.
Marketing Director for the Galo da Madrugada, Guilherme Menezes, believes that the partnership with Jeep was born from the affinity between brands. "Having its factory located in Pernambuco, Jeep shows that it believes in our state. So the importance of this partnership is enormous, because it demonstrates that we are together with those who believe in the Pernambuco culture, which is the biggest banner of our group", says the grandson of the idealizer of the group, Enéas Freire.