The latest heir to the brand's off-road spirit, the Jeep Compass, had a big share of responsibility for driving Jeep's leadership to the top in the Brazilian SUV segment. It's no wonder. In 2018, there were 60,284 units licensed, an increase of 22.6% compared to 2017. When we add George and Diego's models (Renegade and Compass, made in Brazil) plus the imported ones (Cherokee, Wrangler and Grand Cherokee) it boosted the brand by 106,954 sold vehicles in 2018, an increase of 21.3% over the previous year.
"All these numbers confirm how much Jeep continues to grow and consolidate its name in the country, but even more important is to see that there is a very special relationship between customers and the brand", said Tania Silvestri, Jeep director for Latin America. "Our vehicles motivate people to look for moments of freedom, authenticity, adventure and passion and it's no coincidence that these are the four pillars that guide Jeep".
In addition to being able to travel through breathtaking landscapes, Diego can now properly accommodate all the necessary equipment for the sport - board, belt, kite and a control bar - in the car, something that before, with the lower and sportier cars, he could not do. "I found in the Compass the comfort, space and technology I needed. It's a car that I can count on for work and for leisure", he says, satisfied.
"The love that our customers have for the brand is totally related to everything we apply in the production of our cars, always focusing on quality", says Pierluigi Astorino, plant manager of the Jeep automotive plant, where Renegade and Compass models are manufactured. Located in the city of Goiana, in Pernambuco, the factory is considered to be one of the most modern FCA plants in the world, with pioneering Industry 4.0 solutions. Settling in a region traditionally occupied by sugarcane monoculture, the plant has become the center of an industrial pole and an exporter, which has generated quality jobs.
Words: Isabela Alves