A Book, an exhibit and a party to celebrate the anniversary and the trajectory of singer Lia de Itamaracá, Living Cultural Heritage of Pernambuco
February 6, 2019 - A stunning woman, one hundred and eighty centimeters tall, long fingers, strong voice and broad smile, Maria Madalena Correia do Nascimento transformed her home island of Itamaracá, on the northern coast of Pernambuco, into her artistic surname. She became "Lia de Itamaracá" at the age of 12, when she began to participate in the "Ciranda". The "Ciranda" is a cultural manifestation marked by a dance in which people hold hands and move rhythmically and harmoniously forming a large circle. "I lost count of how many times I went to the Jaguaribe beach to sing and dance the ciranda", she recalls. "But it was there that the desire to become a cirandeira, the person who cheers and livens up the ciranda".
Six decades later, Lia has accumulated other titles: "Queen of the Ciranda", "Brazil's greatest ciranda dancer", "diva of black music" and, since 2005, "Living Cultural Heritage" of the State of Pernambuco. In an excerpt from the book, Lia explains what it was like to receive this last title: "I was doing my thing as always. I have lots of love for it all. I don't get tired, I don't give up. I like the ciranda, I love the culture. If I deserve this kind of homage it's the people who should decide". After having taken the Pernambuco culture to countries like France, Germany, Portugal and England, it was time to record her history in a book. "Lia de Itamaracá: 75 years celebrating with endurance, smiles and simplicity" was produced with the sponsorship of Jeep, who also supported the "Ciranda Queen" exhibition. The 80-page edition (for sale by the email firstname.lastname@example.org) documenting Lia’s life through reports and photos is from SinsPire publisher located on Rua da Guia, Bairro do Recife and now housing an exhibit open to the public until Carnival (March 5).
“In the 75 years of Lia's life, we express our recognition for the essential role of the Arts in people's lives and the warm welcome we received from the people of Pernambuco”, says Fernão Silveira, Director of Corporate Communication and Sustainability at FCA for Latin America. For him, encouraging the creation of the book, rather than honoring a great artist, is to recognize the importance, richness and strength of popular culture in the region where the Jeep Automotive Plant has been present since 2015.