The commemorative version (photo above) comes with exclusive stickers with the colors that represent Brazil, darkened caps, a dashboard with monochromatic hues and two new color options for the hatch: portofino blue and Indianapolis yellow. Another important differential of the Argo Seleção is the nine inch touch screen multimedia center.
The new limited edition has added a new move on the field: Mopar’s Special Warranty, which adds two extra years to its original warranty for a total of five years of factory service. It can therefore be said that the Argo Seleção is a five-time champion, just like the Brazilian team. But to make it fair to everyone, Fiat will provide the Additional Mopar Guarantee to the entire line of products and other versions of the Argo, for R$ 1,776. In addition, buyers of the Argo Seleção will also receive a Nike bag with the Fiat and CBF logos.
One of those responsible for the creation of this special series, Raphael Marques believes that the Argo Seleção will be successful in the field. "It unites the most coveted characteristics of today's consumers: differentiated style, connectivity and long-term care. And nothing better than the Argo Drive 1.0 version [the best-selling in its category] to be a part of this special series together with the national passion for football", says Brand Manager for the Fiat passenger line.
As impressive as the car itself was the speed with which Fiat developed it. "It was a four-man job, executed in just over two months, with our department’s idea to take advantage Fiat's sponsorship of the Brazilian National Team with a product as democratic as football", says Marques. "As soon as we found out about the brand’s partnership with CBF, we started the negotiations with our Engineering and Purchasing team to make the product viable in record time".
The Argo Seleção is the first fruit of the four-year partnership announced on March 14 between Fiat and CBF. The tie covers important international competitions, such as the Women's World Cup (France), Copa America Brazil 2019, America's Cup 2020, Tokyo's Olympic Games (Japan) in 2020, and the 2022 World Cup in Qatar.
"This is a sponsorship that unites true champions: the most successful soccer teams in the world with a brand dedicated to its tradition of producing innovative and beloved vehicles by Brazilians", said Rogério Caboclo, Managing Director and President-elect of CBF. "For CBF, the bond with Fiat is highly strategic and it comes at an important moment for the Brazilian National Team: once the women's team enters the World Cup, the men's team will begin the preparation cycle for the next World Cup."
In Colombia, the agreement was made between the SKBergé group, exclusive distributor of FCA in the country, and the Colombian Football Federation (FCF), with the Fiat brand as sponsor and financial supporter of FCA.
According to SKBergé director in Colombia, Luis Torres, "this important alliance unites the discipline, the tireless work and the resilience of a team with the tradition of a brand that lingers in the hearts of Colombians and shares the same passion with the maximum performance, strength and inspiration".
FCF president Ramón Jesurun said: "It is a great joy to have the support of a brand as important as Fiat. We are confident that this partnership will bring great benefits to our Colombian teams. We are proud to have Fiat as our official car". He is referring to the Fiat Mobi, the official partnership vehicle.