New multimedia center with touchscreen and wireless smartphone mirroring is one of the differentials of the 100% redesigned cabin.
Inside, the Ram 700’s innovations were also designed based on customers' wishes. “The simple cabin, with a greater focus on professional use, brings many innovations, with more space behind the seats and more niches for objects. The driver's position was another point of great attention, with a complete overhaul in ergonomics for maximum comfort in all situations. Whatever the purpose may be for having such a vehicle, the new Ram 700 has been carefully developed to serve the consumer in the best possible way, whether for work or leisure”, Fassbender guarantees.
Product Marketing Manager at Ram, Juliano Machado is confident that the new Ram 700 “will be the benchmark in the segment and become very quickly the leader”. “The four-door model will open up a new segment of customers that had never previously considered a pickup. Ram 700 is supporting us in the strategy of bringing more and more technology and comfort to the Ram brand. Our importers are very happy with what they have seen in the product and with several orders already placed from customers”, he reveals.
The arrival of the new Ram 700 will take place in 2020. “We will have the truck by the end of the year in all countries throughout Central and South America, with the exception of Mercosur. As of 2021, it will be sold in the Dominican Republic and the Caribbean Islands, in addition to Mexico”, says Machado.
For Breno Kamei, The Ram has a natural knack for accompanying entrepreneurs to whatever their needs may be and the new Ram 700 is another important step for the brand in Latin America. “The pickup truck is the only one in its segment with a double cab for five occupants, which greatly expands the spectrum of consumers, whether for leisure or work, but without leaving out all the characteristics of robustness that made it so iconic for a more professional use”, emphasizes the executive. “This will be the vehicle that will bring the Ram brand to new levels of market share in Latin America”, adds Juliano.
Words: Leandro Alvares