Compact hatch and sedan receive S-Design Series, with darkened details and items that democratize access to comfort and technology
December 9, 2019 - Have you ever heard of the S-Design concept? If not, this will change, with the launch in Latin America of the Fiat Argo and Fiat Cronos models of this exclusive series. Created by FCA in Europe in 2017 and used in the Fiat 500X, Tipo 5 doors, Fiat 124 Spider, 500 L and StationWagon Type models, the S-Design was adapted by the group in Latin America initially to enrich a car that has always been successful: the Fiat Toro. Now, the concept reaches the compact hatch and sedan of the brand. "Toro gained even more grandeur with the dark details. Cronos and Argo are cars that already possess the essence of sportsmanship and the S-Design series highlighted these characteristics", says Valéria Santos, color and materials designer at the FCA Design Center for Latin America.
You can really get an idea at this point as to why the series got its name. S-Design is actually means Shadow Design. Contrary to what happens in the Star Wars saga, however, in design, the dark side is not something bad; it only makes cars even more beautiful and refined – let’s hope Darth Vader doesn't listen to us.
As the main DNA of the series, darkened elements make up the characteristics and reinforce the identity of the brand. "The Italian design is represented by the combination of sportsmanship and elegance in the bright black details and metallic colors", says Pietro Irama, graphic designer at the FCA Design Center for Latin America. The inspiration for the concept was the foggy Piedmont region of northern Italy and its mysterious aesthetics. "The interior with dark roof and finishing touches in shades of gray and black characterize the cars and translate this typically Italian feel", according to Valéria.