The author of the books, Chico Barbosa agrees: "As a journalist, I was invited to the Easter Jeep Safari in 2014; a closed test field, various levels of difficulty, with the experience of getting stuck on a steep slope and everything. Very cool. But here in the Brazilian edition my experience was richer. I was part of the staff, I went out with Cacá and Marcos... I talk about it in the book. We arrived at places that we did not even imagine could be so interesting".
Marcos Camargo, the photographer, feels the same. "I see the Jeep Experience as a great opportunity to fill a gigantic gap that exists in the automotive niche. Jeeps in Brazil have always been relegated to trekkers. But in fact it has a huge market, with many who want to explore these trails but end up getting pushed away. 'This is a jeep thing,' you must have heard about it. But today the Jeep brand in Brazil has a duality, because while it is what was mentioned above, it is now also a considered sophisticated brand, with comfortable cars super equipped for any terrain, as is the case of the Renegade, which is an urban car, but able to do all that."
"Our purpose in writing the book was to show what happens when you hit the road and go", explains Chico. "We tell stories about people who are also involved in this type of adventure. The goal is for each reader to be motivated to write his or her own story, just as we are with ours."
Barbosa also believes that events like this one should spark an off road culture in Brazil. "I think the great thing about these expeditions is that you use the car as an instrument to have fun, to get to know the country, to be with friends... The car is not an end, it is the medium that allows you to reach places where you wouldn't without it. That's why you need a car with good four-wheel drive in order to go without fear to places with mud or poor grip, a higher suspension so as to not crash when descending a ramp, with a high exit angle on the rear too... Cars like the Jeep have these features that make the driver feel safe to do that kind off-road adventure", he explains.
Words: Daniel Schneider