The connection between Jeep and TAMAR, however, did not begin with the story of Aventura the turtle. It's a story that began when this internationally recognized pioneering project originated. It was while trail blazing the Brazilian coast on a Jeep Willys that the founders, Guy Marcovaldi and Maria Ángela Marcovaldi, rescued turtles. "We had the pleasure of using the wonderful Jeep cars from 1982 to 1985 and, in 2018, we will restart this great adventure together again to protect these animals," says Guy Marcovaldi, oceanographer and national coordinator of TAMAR.
For Jeep, support for TAMAR will strengthen the actions the brand already carries out for the conservation of the Atlantic Forest, a fundamental biome for the maintenance of marine ecosystems. "To celebrate this partnership with the TAMAR project, represents the consolidation of our values which are authenticity, freedom, passion and adventure. We are totally in tune with the objectives, practices and results of the project", says João Ciaco, director of Communication, Marketing and Sustainability at FCA, a holding company that controls Jeep.
Connection with nature
The harmony between Jeep and nature also translates into other actions, such as the Biodiversity Program in Pernambuco. The initiative, pioneer in the Northeast, realizes the conservation of the Atlantic Forest. Since 2014, where more than 70 thousand seedlings of 289 different species and 27 in extinction, have been planted, in the factory's own nursery, located in the Jeep Automotive Pole, in Goiana. The goal is to reach by 2024 the planting of 208 thousand seedlings, with the creation of 304 hectares of green area and ecological corridors.