February 5, 2019 - This year, instead of advertising in the Big Game, FCA US debuted seven commercials online as part of its “Big Game Blitz” strategy. FCA debuted the seven videos across the Dodge, Jeep® and Ram brand digital and social channels, including YouTube, Facebook, Twitter and Instagram.
"The teams that get to the Big Game do it by breaking through. By breaking out. By making big plays at the right time and taking calculated chances. We’re no different,” Olivier Francois, Chief Marketing Officer, FCA US, said.
The seven videos that debuted across the Dodge, Jeep and Ram brand social channels can be viewed below: