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Limited-run Jeep® Gladiator Launch Edition Sells Out in One Day


2020 Jeep® Gladiator Launch Edition

April 5, 2019 - The 2020 Jeep® Gladiator Launch Edition, the limited-run version of the Jeep brand’s all-new pickup truck, sold out during the special one-day online preorder sale on April 4, which the brand has dubbed Jeep 4×4 Day.

“There has been significant interest in the all-new Jeep Gladiator since it was first revealed late last year,” Tim Kuniskis, Head of Jeep Brand–North America, said. “This was made further evident by the incredible response of the 4,190 soon-to-be Gladiator Launch Edition owners, who preordered their vehicles yesterday.”

The preorder process included selecting a Jeep Gladiator Launch Edition and connecting with a dealer through a Jeep Gladiator Concierge. Consumers who preordered a Jeep Gladiator Launch Edition model are exclusively eligible to enter the “Find Your Freedom” contest, with the opportunity to win what Gladiator offers: Jeep Freedom.

One entrant will win one-year’s salary of $100,000, so they can take the time off to enjoy the Jeep lifestyle of pursuing any outdoor adventure. To enter the contest, those who preordered a Gladiator Launch Model on April 4 must submit their personal “Gladiator” video to be judged by the Jeep brand along with wounded warrior and U.S. Army veteran Noah Galloway, who will choose the winner. Galloway talks about his involvement with the program in this YouTube video.



“The response has inspired both us at the Jeep brand and Noah Galloway,” Kuniskis said. “So, while the details are still to come, we plan to ‘pay it forward’ together in a special way with Noah in May during Military Appreciation Month.” The all-new Jeep Gladiator Launch Edition will feature unique wheels and interior accents, as well as a “One of 4,190” forged aluminum tailgate badge. The number is a tribute to Toledo, Ohio, and its 419 area code where both Gladiator and the Jeep Wrangler are assembled. The all-new 2020 Jeep Gladiator arrives in Jeep showrooms this spring.

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