April 12, 2019 - The Jeep® Gladiator will reign supreme at this year’s Easter Jeep Safari as the Jeep and Mopar brands again have joined forces to create six new, custom-built concept vehicles for the annual event that takes place in Moab, Utah, April 13-21.
For the 53rd year, thousands of off-road enthusiasts will head to Moab for the annual Jeep event to participate in a week of technical off-roading on some of the most challenging and scenic terrain in the country.
“The Moab Easter Jeep Safari provides the perfect venue to interact with and gather feedback from our most loyal and passionate customers—the diehard off-road enthusiasts who attend the event each year,” Tim Kuniskis, Head of Jeep Brand-North America, said. “This year’s Safari will mark the debut of the highly anticipated all-new Jeep Gladiator on Moab’s scenic and demanding trails. To celebrate, we are showcasing six fun and ultra-capable new truck-based Jeep concept vehicles that are certain to turn heads and delight the crowd.”
A vast selection of production and prototype Jeep Performance Parts are among the highlights on this year’s collection of Jeep concept vehicles. The Mopar brand develops all Jeep Performance Parts with rigorous specifications and legendary 4×4 capability in mind. This lets Jeep owners to further enhance their stock vehicles with confidence.
“Customization is one of the highest priorities for Jeep brand enthusiasts,” Steve Beahm, Head of Parts and Service (Mopar) and Passenger Car Brands, FCA-North America, said. “This is why we have proactively developed a portfolio of more than 200 exclusive parts and accessories for the all-new Jeep Gladiator. This portfolio is backed by a factory warranty and has been put through tens of thousands of hours of development, testing and validation, providing our customers a great array of products and peace of mind. At the 2019 Easter Jeep Safari, we will be inspiring our customers by showcasing just a fraction of what is currently available in our catalog and also some conceptual accessories that might make it into production in the near future.”