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New Alfa Romeo Campaign Adds Gamification


April 3, 2019 - Alfa Romeo has launched a new marketing campaign, called ”Soundtrack,” for the Alfa Romeo Stelvio Quadrifoglio and Giulia Quadrifoglio that extends beyond traditional media into gamification through a collaboration with Unity Technologies, creator of the world’s most widely used real-time 3D development platform.

The Alfa Romeo Experience is now available across multiple devices, including desktop, mobile and tablets, giving consumers the ability to test their talents on the track in the Alfa Romeo Stelvio Quadrifoglio and Giulia Quadrifoglio.

The “Soundtrack” campaign is currently running across TV, digital and social media, including Alfa Romeo’s Youtube, Facebook, Twitter and Instagram channels.

Alfa Romeo Giulia and Stelvio | The New Sound of Joy

Alfa Romeo | An Ode To Behind The Scenes

Balancing precision and power, the “Soundtrack” campaign illustrates the premier Alfa Romeo legacy and its connection to Monza, Italy, while introducing a one-of-a-kind driving performance. The film “The New Sound of Joy” demonstrates the capabilities of the Alfa Romeo Stelvio Quadrifoglio and Giulia Quadrifoglio in a beautifully unique tandem choreography that pushes the limits of both vehicles.

The film imagines the Autodromo Nazionale Monza (a historic race track located near the city of Monza) as a gigantic musical instrument that brings to life the Giulia Quadrifoglio and Stelvio Quadrifoglio through a unique fusion of beauty and performance. In an epic symphony of the senses, the Alfa Romeo drivers follow a specific line hitting musical logos at exact times producing the famous “Ode to Joy” melody.

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